Marketing & Sales for Solopreneurs

Free publicity takes a good story, not a big budget. How to pitch local and trade media, podcasts and newsletters, and build lasting press relationships.

Features tell. Benefits sell. Use the “So what?” test to turn product details into reasons customers care, with before-and-after examples and a simple worksheet.

Selling isn’t tricking people. It’s helping buyers decide, and nothing else in your business happens until someone buys. Here’s what selling really is.

Customer service isn’t a cost. Learn how proactive service protects revenue, drives repeat sales and turns a slogan into a system for your small business.

What a competitive advantage really is, why small businesses can’t win on everything, and how to find, test and sharpen yours.

Public speaking is one of the cheapest ways to win trust and clients. Learn how to find stages, prepare, use slides well and handle nerves.

First impressions shape trust before you pitch. How to nail them in person, on video calls, on your website and in email, with a simple checklist.

Objections are buying signals, not attacks. Learn to handle timing, trust, need and authority objections calmly with simple scripts and a repeatable method.

Great salespeople talk less and ask better questions. Learn which questions uncover real needs, and how to listen well enough to close more business.

Sales success comes down to four ingredients: know your offer, keep conversations flowing, listen well, and follow through. Take the self-test to find your weak spot.